A Senior Product Designer, I bridge the strategic gap between business priorities and user needs, transforming complex, ambiguous challenges into scalable, seamless unified experiences.
Role
Product Design, Prototyping & Testing, Workshop Facilitation
MyInfo Verification: Mitigating Risk & Building Trust
Led the design of a critical identity flow, securing 738K verified accounts by mitigating user anxiety and building trust through concept testing and strategic value alignment.
Role
Product Design, Service Design, User Research
Scan to Get Scratch Card: Scaling Omnichannel Loyalty
Designed and scaled a feature across 155+ physical stores, successfully bridging the app and physical retail to drive an 84% loyalty return rate and boost weekly session frequency.
Role
Initiator and Strategic Lead
Design Operations: Architecting for Scale
Establishing the information architecture and governance strategy needed to transition a scaling team from tribal knowledge to a unified workflow.
A Senior Product Designer, I bridge the strategic gap between business priorities and user needs, transforming complex, ambiguous challenges into scalable, seamless unified experiences.
Role
Product Design, Prototyping & Testing, Workshop Facilitation
MyInfo Verification: Mitigating Risk & Building Trust
Led the design of a critical identity flow, securing 738K verified accounts by mitigating user anxiety and building trust through concept testing and strategic value alignment.
Role
Product Design, Service Design, User Research
Scan to Get Scratch Card: Scaling Omnichannel Loyalty
Designed and scaled a feature across 155+ physical stores, successfully bridging the app and physical retail to drive an 84% loyalty return rate and boost weekly session frequency.
Role
Initiator and Strategic Lead
Design Operations: Architecting for Scale
Establishing the information architecture and governance strategy needed to transition a scaling team from tribal knowledge to a unified workflow.
A Senior Product Designer, I bridge the strategic gap between business priorities and user needs, transforming complex, ambiguous challenges into scalable, seamless unified experiences.
Role
Product Design, Prototyping & Testing, Workshop Facilitation
MyInfo Verification: Mitigating Risk & Building Trust
Led the design of a critical identity flow, securing 738K verified accounts by mitigating user anxiety and building trust through concept testing and strategic value alignment.
Role
Product Design, Service Design, User Research
Scan to Get Scratch Card: Scaling Omnichannel Loyalty
Designed and scaled a feature across 155+ physical stores, successfully bridging the app and physical retail to drive an 84% loyalty return rate and boost weekly session frequency.
Role
Initiator and Strategic Lead
Design Operations: Architecting for Scale
Establishing the information architecture and governance strategy needed to transition a scaling team from tribal knowledge to a unified workflow.